adidas Doubles Down On Sustainability With The Part-Recycled Superstar Primeblue

The adidas Superstar Primeblue, the Shell Toe classic’s latest transformation, brings sustainability further to the forefront. Like the equally notable Stan Smith, the model is turning recycled, signaling a big change for the Three Stripes.

At the heart of the construction lies Primeblue, an earth conscious material that’s part-composed of Parley’s signature ocean plastic. It dresses the entirety of the upper, giving each panel a look near canvas-like in texture. And behind, along the heel, darker “Core Black” tabs are complemented by a gridded array of embroideries, each thread made of upcycled plastic waste. Matching logos outfit further up — at the tongue and profile, specifically — while see-through rubbers build out the tooling and toe.

For a closer look, see the official images below. At a retail of $90 USD, the Superstar Primeblue will release via adidas.com on April 15th.

Speaking of recycled, the Stan Smith Golf goes double green later this week.