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The Once-Archived New Balance 550 Is Returning As A Mainline Offering

The Once-Archived New Balance 550 Is Returning As A Mainline Offering

From launching new models to celebrating milestone anniversaries for others, New Balance‘s 2020 has been commendable. And instead of resting on its laurels for the tail-end of the year, the Boston-based brand is closing out the start of the new decade with no easy feat: reintroducing the archival New Balance 550 into its mainline propositions.

Although the brand tapped Aimé Leon Dore and Team Sonny in September to feel out the sneaker landscape, its decision to start-up production for a model that hasn’t been in the logistical plan since 1989 is a calculated risk. But if digital mood boards and walks around New York City’s SoHo neighborhood on any random day are indicative of anything it’s that there’s growing interested in the North American company’s retro basketball silhouettes. While free of any pre-yellowing, the inaugural in-line duo follows the color-blocking of ALD’s collaboration: either red or blue and black take over branding, collar areas and tread underfoot while most of the gaps in-between indulge in a clean white arrangement.

A price tag for the 550 hasn’t been disclosed, but that’ll change on December 1st when both pairs are made available on NewBalance.com. In the meantime, enjoy a quick look at the shoes here below.

For more news regarding the Steve Jobs-approved brand, check out the X-Racer by Staple and atmos.

WHERE TO BUY

Mens New Balance 550

SKU: BB550SE1
RETAIL PRICE: $110
RELEASE DATE: Sep 26, 2023

US 09/26/2023 Tuesday

Powered By:
Retailer Release type Status
New Balance US Standard Check Site
atmos US Standard Check Site

US 12/14/2022 Wednesday

Retailer Release type Status
New Balance US Standard Check Site

US 02/15/2022 Tuesday

Retailer Release type Status
New Balance US Standard Check Site
Foot Locker Standard Check Site
Champs Standard Check Site
DTLR Standard Check Site
Bodega Standard Check Site
Extra Butter Raffle Check Site
Saint Alfred Standard Check Site
Feature Raffle Check Site
A Ma Maniere Raffle Check Site

Europe 02/10/2021 Wednesday

Retailer Release type Status
Luisa Via Roma Standard Check Site
Asphaltgold Raffle Check Site

US 12/01/2020 Tuesday

Retailer Release type Status
New Balance US Standard Check Site

New Balance Bb550 Red December 2020 Release Info 1

WHERE TO BUY

Mens New Balance 550

SKU: BB550SN1
RETAIL PRICE: $110
RELEASE DATE: Feb 15, 2022

US 02/15/2022 Tuesday

Powered By:
Retailer Release type Status
New Balance US Standard Check Site
Foot Locker Standard Check Site
Champs Standard Check Site
DTLR Standard Check Site
Bodega Raffle Check Site
Extra Butter Raffle Check Site
Saint Alfred Standard Check Site
Feature Raffle Check Site
A Ma Maniere Raffle Check Site

Europe 02/10/2021 Wednesday

Retailer Release type Status
Asphaltgold Raffle Check Site

US 12/01/2020 Tuesday

Retailer Release type Status
New Balance US Standard Check Site

New Balance Bb550 Royal Blue December 2020 Release Info 1

Bb550se1 Nb 02 I
Bb550sn1 Nb 02 I

Bb550se1 Nb 03 I

Bb550sn1 Nb 03 I

Bb550se1 Nb 04 I

Bb550sn1 Nb 04 I

Images: @newbalancelifestyle

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