Jolly Rancher Colors Up Its Own Fruity New Balance 327

The New Balance lifestyle category has arguably had one of the most successful 2020 runs, and a key seller for the Boston-based sportswear company this year has been the New Balance 327 silhouette. Hot off the heels of revealing it’s forthcoming collaborations with ARIES and Public School, the model is now swiveling our attention back to its upcoming project with Jolly Ranchers.

First teased back in mid-September in tandem with its KAWHI 4 release sibling, the sweet tooth-inspired makeup has now revealed itself by way of detailed imagery. Fashioned in a way that best represents the packaging of the cavity-causing treats, the rendition sports a bold blue upper half with dark navy lateral “N” logos, and features neon branded hits atop the tongues/medial heels and the band of grumpy Jolly Rancher characters printed just above the interior mid-foot. Moreover, the entire outsole is splashed with a lime-esque green, and the insoles come adorned with an oversized logo of the candy brand. Check out a detailed look right here, and find these dropping on October 31st on NewBalance.com and through select retailers for $90 USD.

Elsewhere in sneaker news, a Nike Kyrie 7 Raygun colorway has emerged.