These past few weeks have certainly been eye opening for many. And while some sit in the comfort of their own homes or secured bunkers, many a brave soul stands at the frontlines in protest of systematic oppression and ruthless murder at the hands of law enforcement. While the nation currently stands divided on a large scale, quite a few have banded together to do whatever they can to support the cause — Nike fortunately included.
Following their powerful “For Once, Don’t Do It” message, the brand umbrella has announced a large $40 Million commitment over four years to the black community. The large sum will go to an array of different avenues with focus on “investing in and supporting organizations that put social justice, education, and addressing racial inequality in America at the center of their work.”
“Systemic racism and the events that have unfolded across America over the past few weeks serve as an urgent reminder of the continued change needed in our society. We know Black Lives Matter. We must educate ourselves more deeply on the issues faced by Black communities and understand the enormous suffering and senseless tragedy racial bigotry creates,” stated Nike President and CEO John Donahoe. “The NIKE, Inc. family can always do more but will never stop striving to role model how a diverse company acts. We will continue our focus on being more representative of our consumers while doing our part in the communities we serve.”
If you’re looking to provide some assistance of your own, find ways to both donate and petition on our Resources Page.
