Nike Is Unveiling A Brand New Cleat For Super Bowl LIV

Sneaker News January 29th, 2020 (updated)

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The global sports-crazed audience has its sights set on Miami for Super Bowl LIV and its match-up between the Kansas City Chiefs and San Francisco 49ers, and players on both sides will be fitted in Nike’s latest cutting-edge footwear for the field – the Vapor Edge Elite 360. With a new traction pattern designed for quick cuts, a 360-degree Flyknit upper for lockdown, and an internal plate for a propulsive feel, the Vapor Edge Elite 360 is the most advanced cleat to date – and there’s no better stage than the Super Bowl to give it its first set of downs. Mecole Hardman, Anthony Hitchins and Demarcus Robinson of the Kansas City Chiefs, and Kendrick Bourne, Richard Sherman and Emmanuel Moseley of the San Francisco 49ers will be the select few to take the field in the new model, but you can experience its benefits first-hand through EA Sports Madden NFL 20 by outfitting an athlete with the cleat for a +1 increase in speed or acceleration to the ratings – the first for any product in the game.

The Nike Vapor Edge Elite 360 ($200), as well as the Vapor Edge Pro 360 ($120) and Vapor Edge Speed 360 ($95) will be available for purchase beginning February 2nd.