Nike’s “Future Swoosh” Pack Imagines The Logo For The Next Generation

Michael Le November 14, 2019

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Nike’s second chapter of their “Evolution of the Swoosh” collection marks yet another exploration of their most recognizable feature, embellishing it with inspirations surrounding the designer herself or even retro ad placements. And while many add on extra layer or wild script-ridden prints, the last of the entire set mostly throws it near centuries ahead under the “Future Swoosh” moniker. Many a classic takes part just as the ones before it, sharing a core palette of black, purple, and neon greens though doing with them different things to better suit its respective tooling. The Air Force 1, a clear favorite amongst the overarching set piece, is given a dark disposition with accents taking on the aforementioned colors; logos at the side are given a striped print complete with a miniature variation emblazoned right above while its surroundings hark to a digital age with grid patterns, one that the Air Max Plus and Air Max 1 also see. These, however, are a quite bit distinct from another as the latter opts for more iridescent finishes and standard smooth leathers while the form bears gradients alongside the core graphic. In complete departure, the Air Max 270 React is mostly removed of most of these ore motifs as it stays a flat synthetic throughout with branding still doubled up. Grab a good look at the entire set here and find it hitting Foot sites on December 20th.