YCMC And New Balance Join Forces For A 990v5 “Loyalty”

Ross Dwyer September 3rd, 2019 (updated)

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.

New Balance’s 990 line has enjoyed long-standing status and acclaim the world over, but nowhere is the love and respect for it more fierce than in the DMV (DC, Maryland, and Virginia), so area retailer YCMC and NB have linked up for a special New Balance 990v5 dubbed the “Loyalty.” Inspired by both of the collaborative parties’ hustle and grind plus the DMV area’s undying love for the 990 series, this special colorway offers an elegant grey pigskin suede base that any longtime New Balance loyalist is sure to recognize immediately. However, it’s then accented in bold fashion thanks to red mesh on the toebox/heel and navy blue trim/laces, nodding to New Balance’s signature simplistic colors while adding a healthy dose of athletic flair. A sleek and supportive ENCAP midsole then finalizes the look. Limited to a mere 400 pairs, this collaboration will release on September 6th, exclusively on YCMC.com and at select Shoe City locations. The price is set at $200 USD, so enjoy a detailed look below while you await their arrival.