These Air Jordan 1 Mids Were Inspired By Jordan Brand’s “Maybe It’s My Fault” Commercial

March 20th, 2019 (updated)

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Beloved for its affordability, accessibility, and always-classic construction, the Air Jordan 1 Mid is one of the Jumpman’s most popular non-retro silhouettes, and it’s now set to release in a new makeup inspired by a ’00s TV commercial. The vast majority of the shoe is relatively simple, with a black leather upper accented by crisp white accents on the Swoosh’s trim, the midsole, and the throat. However, the tongue patch is where things start to get truly interesting. “Maybe I Destroyed The Game,” a quip made by MJ himself in a 2008 ad provides this AJ1 with a sizable pop of self-confident style. A red insole then completes the look. As Jordan Brand has decades worth of classic commercial catchphrases, it’ll be interesting to see if this Air Jordan 1 Mid is a one-off project, or if more quote-adorned styles will surface in the coming months. Check a full set of official images/the commercial below, expect a release on Nike.com soon, and stay tuned to our Jordan Release Dates page for further updates as they become available.