Dwayne The Rock Johnson And UA To Launch “Blood, Sweat, And Respect” Collection For Veterans Day

Ben Felderstein November 7, 2018

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This Veterans Day, Dwayne “The Rock” Johnson and Under Armour are honoring the men and women of the United States Armed Forces with a brand new Project Rock collection as part of the Baltimore brand’s Freedom Initiative. Starting in 2010, the Freedom Initiative aims to support and inspire those protecting the United States, providing over $1 million in resources for first responders and their families. Dominated by black, olive, and grey tones, this collection comes inspired by the 100th anniversary of World War I and and comes equipped with The Rock’s motto of “Blood, Sweat, RESPECT”. Highlighted by a camouflage version of the UA Project Rock 1 with a gum-colored sole unit, this iteration offers up an attractive aesthetic for UA’s premier training sneaker. Accompanying the Project Rock 1 will be a pair of UA JBL Sport Wireless Train headphones, a range of apparel, a backpack, duffel, and matching water bottle canteen. Grab a look at the entire capsule below and expect its arrival at UA.com tomorrow, November 8th in advance of Veterans Day.