How The DQM x Air Max 90 “Bacon” Was Made

John Kim November 5th, 2018 (updated)

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Last week, we launched the first episode of Beyond The Box, a sneaker “unboxing” series with the artists, designers, and collaborators who worked directly on these epic projects. For Episode 2, we’ve hooked up with Dave Ortiz of DQM fame who, back in 2005, was tasked by Nike with a collaboration that best expressed himself and his shop’s identity. The result with the Air Max 90 “Bacon”, a sneaker that was inspired by the cured cuts of pork belly that has become a ubiquitous breakfast food, burger topping, and an overall boon to the culinary world. Dave discusses the start to Dave’s Quality Meats, the hilarious story behind the design, and much more, so enjoy episode 2 of Beyond The Box here.

See Episode 1 with Stash here.

Written by

John Kim, Editor-in-Chief

John Kim is the current Editor-in-Chief of Sneaker News, taking over the role in 2014 after joining the company in 2009. Born and raised in Queens, NY, John has published interviews with Kobe Bryant, LeBron James, Anthony Edwards, Pusha T, Pharrell, and more. He is considered among the most trusted voices in the industry and is a fixture at important brand events across the globe.