Kobe, Giannis, OBJ, Kevin Hart, Bill Nye And More Star In Nike’s “Choose Go” Ad

Last night, Nike counted down to midnight (EST) for the global unveil of “Choose Go”, a new ad campaign that features the Nike Epic React running shoe. Earth has inexplicably stopped at its axis, and it’s up to its inhabitants to propel it back to its normal rotation by running together in the same direction. Kobe Bryant, Giannis Antetokounmpo, Simone Biles, Odell Beckham Jr., Kevin Hart, and much more join in on this global frontier while wearing the Epic React running shoe. Check out the video below and shop the Epic React here.

Nike Los Angeles will also host a 10K run on April 22nd; this run will benefit local community organizations that encourage and share in Nike’s core belief that kids are Made to Play. Register for the run here.