Concepts Celebrates Release Of “Ugly Christmas Sweater” Dunk With Limited Edition Red Ryder BB Gun

Tomorrow, Concepts will officially release their Ugly Christmas Sweater Dunks in a third overall colorway exclusively at their Cambridge and NYC stores. Releasing in sizes for adults, kids, and toddlers, this holiday-themed should be a coveted item for the gift-giving season, but the New England-based sneaker boutique is making things even more jolly with a limited edition release of an iconic Christmas prop. Concepts teamed up with Red Ryder to release the iconic BB Gun from 1983’s A Christmas Story movie. It features custom co-branded packaging and the shop name inscribed onto the handle of the toy. Only 25 of these will be sold, with a chance to purchase awarded to the first 100 people who line up for tomorrow’s Dunk release in Cambridge. Fortune cookies will be handed out, and those who get the “Don’t shoot your eye out” message will get the opportunity to purchase. Buyers must be over 18 with a valid MA state ID, or accompanied by a parent or guardian with valid MA state ID to be eligible.