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Foot Locker Spins “Week Of Greatness” Ad Campaign Into Charitable Cause

Foot Locker Spins “Week Of Greatness” Ad Campaign Into Charitable Cause

Footlocker Week Of Greatness November 2017

Over the years, Foot Locker has shown off its humorous side with their poignant advertisements featuring top-flight athletes and celebrities. There are just too many gems to name, and anytime the retail giant unveils their newest clip, droves of fans take to YouTube and the views just pile up.. For this season, they’re utilizing this self-made platform to announces a partnership with non-profit organization Soles4Souls as more than 1,650 of Foot Locker stores will now feature donation bins; new pairs will be sent to aid the relief efforts in Puerto Rico, while pre-owned pairs will benefit the Soles4Souls Micro-Enterprise program.

Carmelo Anthony, who has been featured in some of the best Foot Locker “Week Of Greatness” ads, says “Helping Puerto Rico overcome the devastating impact of Hurricane Maria is a cause that is very near and dear to my heart. Foot Locker’s generosity throughout the Week of Greatness will undoubtedly have an impact as the island continues to rebuild and recover the many items, including clothing and shoes, that were lost. I encourage everyone to join me in donating any unworn pair that you can to help those in need in Puerto Rico through the #GreatnessDoesGood campaign.”

If you’ve noticed, the Week Of Greatness ads feature athlete look-alikes in place of the actual stars. Instead, those familiar faces will be partnering up with Foot Locker for local events to further the charitable cause. Starting November 18th, Foot Locker will be featuring new releases from Nike, Jordan, and adidas on a daily basis.

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