Nick Del Bene 
This weekend, adidas Expo ’17 took over ComplexCon with immersive experiences and releases of the brand’s most coveted and exclusive products. Creative partners and visionaries Pharrell, N.E.R.D, Pusha T, A$AP Ferg, and Playboi Carti elevated this cultural moment, and reinforced adidas’ roots in music, culture and style. The expo featured the release of several new collabs, including a new “Bodega Babies” colorway of the EQT from King Push and an exclusive adidas NMD Hu release from Pharrell. Aside from releases, the expo also included a performance by N.E.R.D. and a “Raffle of Rarities” that packed in hundreds of sneakerheads for the shot at rare exclusives. Check out more images of the full spread put out by adidas below.
