CJ McCollum Signs Multi-Year Deal With Li-Ning

Rising NBA star CJ McCollum now has one more achievement, a new multi-year sneaker deal with Li-Ning. The former Most Improved Player of the Year for the 2015-16 season, McCollum furthers his growth in the league with the new deal, switching from just another face in the crowd, so to speak, for Nike into a face of the brand with Li-Ning where he joins Dwyane Wade and teammate Evan Turner on their roster pro NBA athletes. Li-Ning has not released any specific plans for a McCollum signature shoe yet, but you can get a look at the shoe CJ will likely be wearing to begin the season here.

I’m excited to announce my new parternship with the Li-Ning family. With hard work.. Anything is possible pic.twitter.com/6KiVAEPwqB

— CJ McCollum (@CJMcCollum) October 7, 2017

Our resident shoe expert @chold has more on @CJMcCollum‘s new deal » https://t.co/zDGozUEXBJ pic.twitter.com/b0IYkzf1iv

— Trail Blazers (@trailblazers) October 7, 2017