K-Swiss recently relaunched its brand with reinvigorated footwear back by an ad campaign featuring some of today’s most relevant creators. Late last month, the brand dropped the Generation Icon in the trendy Knit model with leather details, but this time around K-Swiss is offering something a bit more rugged with the ever-popular camouflage print on a seamless upper with minimal stitching. The EVA midsole should provide ample comfort for those long walks around the city, with a chiseled midfoot on the medial side and bold branding on the underfoot completing the street-ready look.
The K-Swiss Gen-K Icon is available now in this new style exclusively at Finishline for $84.99.