VICE Sports Explores The Early Years Of The Nike SB Dunk Craze

Originally releasing in the mid-80s, the Dunk basketball shoe had a second identity as a skate shoe thanks to the board-feel and style it provided to skaters, and for nearly two decades the Dunk lived on as a go-to option for skateboarding. In 2002, Nike made it official by launching the Skateboarding category around a retooled Dunk, with four respected skaters on board. What occurred from that point on was a bit a blur; the demand for SB Dunks by skaters and sneakerheads started to grow, and as Nike collaborated with reputable artists and shops, the SB Dunk soon became the hottest ticket on the market and was integral in multiplying sneaker culture across the globe.

Today, VICE Sports officially launches a short documentary on the Nike SB Dunk with insight from shop owners, skaters, and sneakerheads that were part of SB’s glory days. See the full video ahead.