Zack Schlemmer 
The current hype surrounding adidas isn’t only in the niche sneakerhead market, as Boost cushioning, Primeknit, and the insane popularity of the Yeezy and NMD lines has translated into impressive new sales number in North America for the Brand With the Three Stripes. Led by the impeccable performance-meets-casual-style appeal the Ultra Boost and new AlphaBounce lines, adidas has experienced tremendous growth in the US running shoe market, as evident by the statistics the brand released today:
- “Unprecedented” 31% sales growth for Quarter 1
- Ultra Boost Uncaged sold 11,000 pairs in the first hour, becoming fastest selling adidas performance shoe ever
- Ultra Boost Uncaged With Colored foam sold out in one day
- First shipment of AlphaBounce sold out in 48 hours, with men’s sizes selling out in under 12 hours
Swoosh-blinded sneakerheads still may not want to admit it, but the proof of adidas’ current rise in popularity is very real, and it’s showing no signs of slowing down anytime soon thanks to the steady flow of appealing new releases from the performance running category.
