650482

How Kent Bazemore Got Steph Curry To Sign With Under Armour And Made A Ton Of Money In The Process

How Kent Bazemore Got Steph Curry To Sign With Under Armour And Made A Ton Of Money In The Process

Kent Bazemore Steph Curry

Details of how Steph Curry gave Beaverton the peace sign and hooked up with Baltimore-based Under Armour continue to unfold. Kent Bazemore, an undrafted bench player and teammate of Steph Curry’s from 2012 to 2014, signed a deal with Under Armour years ago and would get an endless shipment of UA product to his hearts desire. Steph, on the other hand, was never treated as such by Nike, who only viewed him as part of the “PE” tier, meaning the company wouldn’t invest in him much and would only be issued PE colorways of existing models. Bazemore, a phone-in guest on the Dan LeBatard radio show, states that he informally pitched UA to Steph, stating that he’d probably get his own signature shoe and certainly better treatment given his surge into stardom.

The rest is history, of course, and Bazemore went on to blossom his career as he received a larger role with the Atlanta Hawks. He also states that four years ago, he purchased Under Armour stock at $22 a share, and after Curry’s explosion and the brand’s overall growth, the UA stock has gone as high as $100 a share. In addition, Kent’s relationship with Under Armour goes beyond the typical athlete/brand partnership; he’s heavily involved with marketing and even devotes time in his offseason to work with the brand. You can hear more on Kent’s story below.

Latest News

Fifteen Can't Miss Sneaker News Headlines From March 30th - April 5th

’ top headlines of the week for the first week of April brought us the first grumblings out of Virgil Abloh’s Off-White camp in...

by Ben Felderstein October 24, 2024
1

As The New NBA Season Begins, It’s Time To Build The Perfect Basketball Sneaker Rotation

The world’s of basketball shoes has never been so deep, so finding the right shopping destination that covers as much of the landscape as possible...

by Ankit Solanki October 24, 2024
0

The KEEN UNEEK Is Commanding Attention In The Growing Outdoor Trend

In modern footwear, the lines between the functional and the fashionable continue to blur. In terms of what companies produce and consumers demand, shoes are...

by Ankit Solanki July 19, 2024
144