John Kim 
Since its inception in June of 2014, NikeLab has established itself as the prime destination for the brands most artfully expressive apparel and footwear. This past weekend, the brand launched the third location in the Greater China region with a space in the I.T Beijing Market in conjunction with Dover Street Market. This new 210 sq. ft. space features not only the latest products from the NikeLab category, but a great consumer in-store experience by way of digital screens that offer unique branding and storytelling as well as modular platforms for product presentation. In addition to this momentous opening, Nike has just opened registration for Air Max Con in Hong Kong, which you can register for here. Peek into the new NikeLab space at the I.T Beijing Market below and stop in if you’re in the area.
