The Puma R698 And Other Stylish Icons Of The Brand

Puma, like Nike and adidas, has a vast archive to call upon for great retro-inspired product. It’s catalog ranges a wide array of sports and athletes, with the speedy Puma logo on the upper distinguishing the shoes from the rest of the pack. Lately, the brand has been pushing hard with great collaborations and high-quality materials, and as the year comes to an end and the new year rolls in, we fully expect the brand to have an even larger presence in the lifestyle/retro category.

One of the standouts is the Puma R698, a sneaker that has been the go-to option for sneaker collaborators to flex their muscles. The most notable over the last calendar year was Ronnie Fieg’s “Sakura” edition, that opted for a pleasant gradient effect on the upper. We full expect the R698 and the rest of the Puma classics to make noise, so check out the history of this model and several others at Champs Sports and stay tuned for what’s to come from Puma.