Watch the New adidas Futurecraft Leather Technology In Action

Zack Schlemmer November 5, 2015

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Adidas Futurecraft Superstar 02

Along with the amazing Futurecraft 3D-printed midsole technology already unveiled by adidas, yesterday the brand hinted that some innovative Futurecraft technology would be coming to the classic Superstar, as well. Today adidas gives a further look at exactly what’s going on, with this teaser video of the Futurecraft Leather technology process in action. Watch as a single piece of leather is robotically-etched into the iconic Superstar silhouette below. With an extremely limited release, 45 pairs of the adidas Futurecraft Leather Superstar will drop at Dover Street Market NYC, London, and Tokyo locations on November 7. Stay tuned for any further release details.

An homage to a legend. A revolution in performance innovation. Step into the future with Futurecraft Leather. https://t.co/xgetOrUyhh

— adidas (@adidas) November 5, 2015