John Kim 
Nike will launch the LeBron 13 this Wednesday, September 30th, with a “Lake Erie” option on NIKEiD. Nike has employed this iD-first launch procedure with new signature shoes, giving customers a chance to make their own one-of-a-kind version before the launch colorway drops (that’s October 10th for the “Written In The Stars” edition). It’ll start with a bang thanks to a watery graphic inspired by one of the Great Lakes, with other glow-in-the-dark and reflective options giving the shoe an aesthetic boost. Stay tuned for the LeBron 13 iD module to go live this Wednesday. Full retail price info for the LeBron 13 iD have not yet been revealed.
