New Balance hits the road to promote their Made in USA sneakers this summer, touring various music and arts festivals around the country with ‘New Balance Made in USA Experience Tour’ pop-up booth. Emphasizing the American made high-quality and superb craftsmanship of their sneakers, the exhibition features product displays of Made in USA styles including the 993, 997 and 2040, a “NB Maker” Customization area, display from New Balance collector Richie Roxas (@newbalance365), and a local artist to each stop printing customized tour posters.
The event will visit the following cities this summer:
Manchester, TN / Bonnaroo / June 11-14
Manayunk, PA / Manayunk Arts Festival / June 20-21
Washington, DC / DC BBQ Battle / June 27-28
Milwaukee, WI / Summerfest / July 2-5