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Cobra Commander Lives: BAIT, Hasbro, and New Balance Team Up For Villainous Release

Cobra Commander Lives: BAIT, Hasbro, and New Balance Team Up For Villainous Release

Bait New Balance 574 Cobra Commander 1

On Monday, we brought you a first look at the BAIT x New Balance H710 inspired by Roadblock of G.I. Joe fame. The official partnership withe Hasbro Entertainment promises for some sweet treats in the coming months, and it all starts one June 20th with not one, but two New Balance collaborations inspired by legendary characters that still have a firm place in the contemporary landscape of entertainment. The New Balance 574 by BAIT brings “Cobra Commander” to life with the signature blue, red, and silver colorway and ample hits of laser-etched snakeskin detailing on the leather upper, while premium pigskin in tonal form act as a contrasting base to the dominating personality of the G.I. Joe villain. Custom tongue labels and insoles as well as three shoe-lace options bring the extra flair to this pristine production, so don’t miss out on one of the most thorough 574 collaborations in recent memory. Look out for the BAIT x New Balance 574 “Cobra Commander” exclusively at BAIT locations and online (sign up for raffle here) on June 20th for $140.

Bait New Balance 574 Cobra Commander 8

Bait New Balance 574 Cobra Commander 7

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