If you though that Kanye hand-delivering the Yeezy Boost to a few surprised fans was a one-stop deal, then you’d be wrong. Kanye is taking an even more hands on approach to his first collaborative effort with adidas by going to multiple adidas flagship stores and seeing people’s reactions once they’re handed the adidas Yeezy Boost straight from the designer. Whether it’s in New York or more recently, London, adidas had video on-hand to create this tribute to the excitement surrounding Yeezy Season 1. Check out the full video below.
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