John Kim 
Are you in town for NBA All-Star Weekend in NYC? If so, you’re in luck because Nike, Jordan Brand, and adidas have a series of events locked and loaded for you to enjoy while you’re out here. Athlete meet-and-greets, interactive experiences to try out to new product, and access to some exclusive releases are what’s on deck, so continue on for a complete schedule offered up by Nike, Jordan, and adidas.
NIKE
Thursday, February 12:
Nike Zoom City SNKRS Station
Location: 348 Bowery, NY
Date/Time: February 12-15, open to consumers from 8:00am-10:00pm
Overview: Nike SNKRS is the ultimate personal sneaker service that allows access to the most premium Nike sneakers, offering the best catalog of Air Force 1, Air Max, Foamposites, Jordan’s, LeBron’s, Kyrie’s, Kobe’s, KD’s, and Nike SB products all in one place, in the form of a mobile app.
(Private appointments are available to media on February 11, 6-9pm)
Nike Zoom City Classic Basketball Tournament
Location: 419 Canal street, NY (Zoom City Arena)
Date/Time: February 12
· Covering media arrivals: 6:30pm
· Tournament play: 7:00pm-10:00pm
Nike Athlete appearances:
· Anthony Davis (Thursday, February 12: 7:00pm-7:30pm)
· James Harden (Thursday, February 12: 7:30pm-8:00pm)
Overview: The Nike Zoom City Classic basketball tournament features top-tier personalities from the worlds of entertainment, music and media who love the game of basketball. Six teams will compete for the championship.
(Must RSVP)
Zoom City Town Square Niketown New York
Location: 6 East 57th street, NY
Date/Time: Open to consumers throughout the week; 10:00am-8:00pm (Thursday and Sunday); 10:00am-10:00pm (Friday and Saturday)
Nike Athlete appearances:
· James Harden (Thursday, February 12: 6:30pm-7:00pm)
· Anthony Davis (Thursday, February 12: 5:30pm-6:00pm)
Overview: Exclusive product drops and athlete appearances throughout the week.
Friday, February 13:
Zoom City Arena
Location: 419 Canal street, NY
Date/Time: February 13-15 (for consumer hours and to unlock access to events, visit: nike.com/nyc for a Zoom City Pass)
Nike Athlete appearance:
· Kevin Durant (Friday, February 13: 4:00pm-4:30pm)
Overview: Step into the future of basketball at the Zoom City Arena and witness some of the biggest Nike athletes, trainers and competition in the world.
Zoom City Town Square Niketown New York
Location: 6 East 57th street, NY
Date/Time: Open to consumers throughout the week; 10:00am-8:00pm (Thursday and Sunday); 10:00am-10:00pm (Friday and Saturday)
Nike Athlete appearance:
· Kevin Durant (Friday, February 13: 2:30pm-3:00pm)
Overview: Exclusive product drops and athlete appearances throughout the week.
NYC Tournament of Champions Semifinals (Street Ball)
Location: 419 Canal street, NY (Zoom Arena)
Date/Time: February 13, 7:30pm
Saturday, February 14:
Nike Inside Access Studio Panel
Location: 175 Broadway, Brooklyn, NY (Nike Zoom City Bank)
Date/Time: Saturday, February 14, 3:00pm-4:30pm
Overview: Celebrating 43 years of Nike Basketball and its influence on sneaker culture, featuring a variety of special guests, Nike athletes and designers.
(Must RSVP)
Zoom City Town Square Niketown New York
Location: 6 East 57th street, NY
Date/Time: Open to consumers throughout the week; 10:00am-8:00pm (Thursday and Sunday); 10:00am-10:00pm (Friday and Saturday)
Nike Athlete appearances:
· Paul George (Saturday, February 14: 12:00pm-12:30pm)
· Elena Delle Donne (Saturday, February 14: 12:00pm-12:30pm)
Overview: Exclusive product drops and athlete appearances throughout the week.
Nike Zoom City Town hall (House of Hoops @ MSG)
Location: 2 Penn Plaza at 33rd street and 7th Ave, NY
Date/Time: Open to consumers throughout the week, 10:00am-11:00pm daily
Nike Athlete appearances:
· Kyrie Irving (Saturday, February 14: 2:30-3:00pm)
· LeBron James (Saturday, February 14: 1:30-2:00pm)
Overview: In the heart of the city, steps from the Mecca, New York’s Basketball legacy meets the future. Limited edition product available and athlete appearances throughout the week.
Nike Zoom City Arena
Location: 419 Canal street, NY
Date/Time: February 13-15 (for consumer hours and to unlock access to events, visit: nike.com/nyc for a Zoom City Pass)
Nike Athlete appearances:
· Paul George (Saturday, February 14: 1:00pm-1:30pm)
· LeBron James (Saturday, February 14: 2:30-3:00pm)
· Kyrie Irving (Saturday, February 14: 3:30-4:00pm)
Overview: Step into the future of basketball at the Zoom City Arena and witness some of the biggest Nike athletes, trainers and competition in the world.
NYC Tournament of Champions Finals (Street Ball)
Location: 419 Canal street, NY (Zoom Arena)
Date/Time: February 14, 8:00pm
Jordan Brand
PEARL PAVILION (401 7th Avenue between 32nd and 33rd St.)
2/12 (5-10PM), 2/13-14 (10AM-10PM), 2/15 (12PM-TBD)
Just across from Penn Station, you’re invited to celebrate three decades of game-changing sneakers and iconic sports moments.
Preregistering through this site gets you priority access to the space—once at the top of the escalator, a brand ambassador will send you to the priority access line.
THE LAST SHOT – A one-of-a-kind in-game experience. Step into MJ’s shoes and take your own shot at greatness.
HALL OF GREATNESS – Get the story behind every Air Jordan and learn about MJ’s ascent to greatness as you walk through the history of flight.
DUNK CAM – Break out your best dunk, we’ll film the in-flight footage and provide it to you on this site so that you can show your crew what you can do.
TRY AND BUY – Get fitted for flight and purchase the kicks that Jordan Brand Family All-Stars will wear on the court at a specially curated pop-up store.
FLIGHT TESTS – Step into the signature shoes and see if you can master Melo’s control, CP’s footwork, or Blake’s bounce.
FACES OF GREATNESS – Enter our 30th Anniversary Photo Booth and get your official Jordan portrait delivered to your mobile device via this site.
TERMINAL 23 (LIMITED ACCESS) – Access to Jordan’s home court in NYC isn’t available to everyone. Beginning 2/9, check back daily (9 AM EST) for your chance to register for ultra-exclusive experiences.
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Jordan pop-up shop at 166 Flatbush in Brooklyn, NY
Hours: 2/13-16 8AM-9PM
Check out the ultimate sneaker boutique – Jordan Brand’s pop-up located in the center of the action in Brooklyn. Featuring laser etching, special guest appearances, and some of All-Star Weekend’s best product drops.
adidas today announces its full event line-up leading up to the NBA All-Star game 2015 in New York City. Beginning Wednesday, Feb. 11, adidas will give fans exclusive opportunities to meet adidas athletes and entertainers through multiple fan events, product launches, concerts and in-store appearances.
adidas will open the latest installment of The a Standard at Foot Locker with a Brooklyn pop-up store. The 2500-square-foot adidas-only Foot Locker store features the full assortment of official adidas NBA All-Star merchandise including jerseys, men’s and women’s tee shirts, jackets, headwear and other apparel and accessories. The a Standard will also offer exclusive, limited edition footwear from adidas Originals and adidas Basketball. The store opens Feb. 11 and will remain open to fans through Feb. 16 with extended hours during NBA All-Star. Damian Lillard will meet fans at the store on Saturday, Feb. 14 at 6:30pm. The store is located at 458 Fulton St., Brooklyn, NY, 11216.
The adidas Sports Performance store in New York City will feature an interactive experience where fans can test out adidas’ leading footwear technology, Boost, and have a chance to meet adidas athletes. Kareem Abdul-Jabbar will meet fans at the store Friday, Feb. 13 at 4:30pm, Andrew Wiggins, Shabazz Muhammad and Dante Exum will visit Saturday, Feb. 14 at 11:30am and John Wall on Sunday, Feb. 15 at 11:30am. The store is located at 610 Broadway, New York, NY, 10012.
On Wednesday, Feb. 11 and Thursday, Feb. 12, the first 200 fans to arrive at the adidas Sports Performance store, The a Standard and the adidas Originals Store in New York City with the adidas Confirmed mobile app downloaded on their phones will receive access to a special event Feb. 12. The newly-launched adidas Confirmed mobile app will support the sale of the highly anticipated Kanye West Collaboration, which launches Feb. 14. The adidas Originals store is located at 136 Wooster St., New York, NY, 10012.
Additional athlete appearances include Jeff Teague at Champs 125th Street, Sunday, Feb. 15 at 11:30am and Kyle Lowry at Foot Locker on 34th Street at 11:30am.
