Yeezy Supply Countdown Ends on 4PM on February 12th

Are we witnessing the greatest lead-in to a sneaker release in history? The sneaker and fashion world has been patiently waiting for the debut of the Kanye West adidas product, and it looks like there’s an exact launch date to look forward to – Thursday, February 12th at 4PM EST. The yeezy.supply website has been updated with a streaming video in the background of what appears to be a factory production line, but still, no firm imagery of the Kanye West adidas product (rumored to be called the adidas YEEZi) has surfaced, aside from this photo taken on an airplane. Stay tuned for the latest, because this launch is going to be one for the ages.

http://t.co/8T1uPQewkc 00:00:06:19:52:31:01

— KANYE WEST (@kanyewest) February 6, 2015