The New Nike LeBron Banner in Cleveland

Patrick Johnson October 30, 2014

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Lebron James Billboard Nike

Introducing the new Nike LeBron banner. It was over 4 years ago when the city removed the original “Witness” billboard after LeBron James announced he was taking his talents to South Beach. But after splitting four straight trips to the NBA Finals and a bit more luck than the city of Cleveland is used to, LeBron and Nike have respectively returned to give the city a nice nod at redemption, as a new banner rests in the same place. The billboard features the original chalk toss routine from The King’s first go around with the Cavs, but it instead aims its focus on the crowd he’s opening his arms up to. The name on the back of the jersey says ‘Cleveland’. Hit the click for more images and be sure to watch the latest LeBron James x Nike “Together” commercial.