LeBron James in New Nike LeBron 11 Colorway in Samsung “Always On” Ad

Patrick Johnson May 31st, 2023 (updated)

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There’s no denying that LeBron James is the golden child of the NBA right now. From his 4 NBA MVPs in five years or his back-to-back championships, his personal feats make him an easy target for product placement. It seems like every NBA season starts with a new Samsung spot featuring King James, but if you look closely you can notice LeBron wearing a new colorway of his Nike LeBron 11 in this latest Samsung x King James collaboration. Is this strictly a PE or are we looking at an upcoming “Home” iteration of his latest silhouette? The upper features a predominantly white look while a red and black gradient hits the Hyperposite sections. Continue reading to get a better look at the commercial and the shoes and let us know your thoughts on this LeBron 11 in the comments baelow.