adidas Originals “Unite All Originals” Fall/Winter 2013

Brendan Dunne August 1, 2013

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Run Dmc A Trak Unite All Originals

adidas Originals wants you to unite. If you’re an original, that is. In their latest campaign that role is played by the likes of both Run DMC and DJ A-Trak, culture creators who have both pledged their allegiance to the Three Stripes at one time or another. The new campaign allows you to participate in an interactive film in which voice commands and visual effects dictate the outcome of the clip. Continue reading for a behind the scenes look at the making of the interactive video and then hit up adidas to participate in the Run DMC and DJ A-Trak featured project.

http://www.youtube.com/watch?v=iTVyO4HvYAE