Nike “Nature Amplified”

John Kim July 16, 2013

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Nike Nature Amplified Design

Today’s Nike Innovation Summit featured the unveiling of four new design innovations – the Nike Free Flyknit, Nike Free Hyperfeel, Nike Aerloft 800 Vest, and Nike Dri-FIT KNIT. Summarizing the mission of these new products is “Nature Amplified”, which emphasizes natural human athletic and physical ability with some of the best stuff to ever leave the confines of the Nike WHQ. These new innovations have a focus in designing for the natural motions of body to make it faster and more efficient – more positive, less negative. Continue on for Nike’s official videos of “Nature Amplified” as well as imagery of the new innovations below and stay tuned to Sneaker News for more updates on this monumental unveiling.