Complex’s 25 Most Powerful People in Sneakers

The sneaker industry in the 20th Century has created legends out of some individuals who originally operated behind the scenes who are now enjoying a bit of a celebrity status. Guys like Michael Jordan, Tinker Hatfield, and Foot Locker Inc. CEO Ken Hicks have all made major moves in making the sneaker game a global affair, but there are some newer names to this exclusive group that deserve the props for their influence; designers like Jason Petrie and Robbie Fuller as well as brand directors like Jon Wexler of adidas and Todd Krinsky have all played major roles in driving the success of this culture, so check out some of the notable names of the bunch picked out below and see the list of the 25 Most Powerful People in Sneakers in its entirety on Complex.

1. Michael Jordan

3. Mark Parker

7. Ken Hicks

12. Jon Wexler

18. Swizz Beatz

19. Steve Van Doren