Puma – Live Life, Don’t Watch It

John Kim May 24th, 2012 (updated)

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With the surge of popularity of reality television, the line that separates reality and real life gets more and more blurry by the day. Are you spending your nights ‘living life’ vicariously through a 30-minute program, or are you an ‘After Hours Athlete’? Puma Social introduces this hip and profound 90-second video titled ‘Live Life, Don’t Watch It’, overlaying sound-clips of popular reality TV shows and visuals of life being played out. Which side do you fall on: Are you consumed by reality TV or are you one of Puma‘s coined ‘After Hours Athletes’? Check out the full video below and head over to Puma Social.