Nike #makeitcount – 1.19.2012

“On 1.19.12 Nike will launch a revolutionary product designed for all kinds of playmakers.”

Just after the turn of the year, Nike posed the question, “How will you #makeitcount in 2012?” The Swoosh’s new Twitter account means we can expect all kinds of new developments on the world’s favorite microblogging platform, and now we’re standing on the precipice of what this campaign means with a big announcement coming up later this week. On January 19th, we can look forward to something innovative, and if it weren’t for this video featuring a huge variety of athletes, the ‘+’ insignia might have you thinking this will be a Nike Running annoucement. But with everyone from skateboarders to Kevin Durant spliced into the teaser video you’ll see after the jump, it’s truly a mystery what’s in store. Click through to see the clip and stick with Sneaker News for Thursday’s big story.