John Kim 
In early June, Sneaker News dropped the news of LeBron James’ latest off-the-court endeavor – a high-end retail boutique located in Florida’s Aventura Mall. UNKNWN touches on LeBron’s affinity for the fashion lifestyle, with available pieces being the result of a cooperative effort among LeBron James, fashion designers, taste-makers, and hometown friends. UNKNWN is scheduled to open on December 1st, so here’s a sneak peek at the outer facade of the retail spot, which should be a great new shopping destination in the area. Got any ideas of what apparel will be available? Perhaps similar to the Nike Sportswear x LeBron James Holiday 2011 Collection? via GQ.
