John Kim 
Nike recently re-opened its UK NikeTown location on Regent and Oxford, the bustling shopping center in London. Following a swift re-design, NikeTown London now boasts the title as the single most largest Nike retail store in the world. Some of the new features include a unique steam-mold football-boot fitting station, a two-floor Nike iD studio, video analysis of running styles to help assist consumers with running shoe purchases, and many more. Nike representatives state that “Nike is committed to offering consumers access to engaging, exciting and innovative retail spaces. The re-launch of our flagship Niketown London store demonstrates our drive to continue to raise our game and offer our consumers world-class shopping experiences in line with our long-term category strategy.” Continue reading for a look into the newly revamped NikeTown London as well as a video and let us know what you think.
