John Kim 
It was a chilly October weekend but a sudden heat-wave hit 151 Sullivan St. in Lower Manhattan as Sneaker Con NYC launched for a third time this year. The greatest sneaker event in the world continues to out-do itself and at the conclusion of Sneaker Con NYC October 2010, the bar was just pushed up a few notches. With more guests, vendors, special giveaways and sponsorships, Sneaker Con NYC 2010 was THE place to be for sneakerheads in New York City – long considered one of the meccas of the urban footwear scene. Whether it was to buy or sell a pair of grails or make a sweet trade with your fellow sneaker-brethren, or simply to take in the sheer volume of footwear heat in the building, all the event-goers left smiling, satisfied, and in anticipation of the next Sneaker Con event. Over 1,200 patrons walked through the entrance doors, and media coverage from CNBC, MTV, and other media outlets were busy interviewing and filming one of the fastest growing New York City-based cultural phenomenons of the decade.
But Sneaker Con wasn’t only about copping kicks, it was also a prime-time opportunity to check out some fresh material to spice up your rotation. adidas provided a great look-see feature of its adidas Originals footwear with a special adidas photobooth to add a little fun twist. Chivalrous Culture was also on hand in introduce its new line of footwear, as was FLUD watches and its collection of slick timepieces. Dr. Jays also provided the hook-up with some handy Dr. Jays bags that perfectly fit a shoebox, and of course, the Sneaker Con x Dr. Jays x adidas limited t-shirt was given away to a lucky bunch. If you were unable to attend this awesome event, we’ve got a great recap for ya after the jump so take a look at the gallery and be sure to check out the next Sneaker Con scheduled for early 2011!
