Aaron Hope
January 4th, 2013 (updated)
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Nike SB just launched a microsite dedicated to their collaboration with Skate Mental. When you first get there, you’ll notice a handwritten checklist laid on what looks to be a wooden deck — that’s the navigation for the site. You can access video, galleries and, of course, the Nike SM product line all from this front page. The best part is probably the hilariously kitschy photo shoot with the SM guys on vacay in Oregon, getting in touch with the great outdoors.
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