75427

Marcus’ Jordans Cause adidas to Drop UCF Athletics

Marcus’ Jordans Cause adidas to Drop UCF Athletics

shoegate

As a sneakerhead, this story is likely to elicit a wide range of emotions.  At a superficial level, we’re a little jealous to see Michael Jordan’s son, Marcus, wearing the ‘Rising Sun’ Air Jordan XII (12) even though we couldn’t get them last month as expected.  Take a look at the headlines, though, and you’re sure to be confused by what’s going on down at UCF’s Orlando campus. 

Signed to a multiyear contract with adidas, the University of Central Florida first told MJ’s ‘rising son’ that he could either drop his daddy’s kicks or face serious consequences.  Since the Jordan family assets likely exceed UCF’s endowment, the lil’ Jordan kept right on going.  Clearly, that didn’t sit well with adidas.  Here’s the email adidas spokeswoman Andrea Corso sent to the Orlando Sentinel:

The University of Central Florida has chosen not to deliver on their contractual commitment to adidas. As a result we have chosen not to continue our relationship with them moving forward.

Simple enough . . . or is it?  Apparently, regional adidas officals had told the young Jumpman that he could rock his namesake kicks, a decision later repealed by executive management.  The Rising Suns look awesome with UCF’s home unis, so should adidas care that people are going to associate the team that includes Michael Jordan’s son with Jordan Brand? 

Marcus even went so far as to white-out the tongue Jumpman, leaving the only logos visible on his feet a small ’23’ on each heel (dwarfed by the broad Three Stripes crossing his SpeedWrap ankle supports).  This controversy begs the question, could adidas have ever prevented Marcus from drawing that kind of attention, even in a pair of their kicks?

 

 

marcus jordan

 

 

 

Latest News

New Balance Debuts A New 550 Build With Canvas And Mesh

Though the days of the New Balance 550 being a total titan for the brand are likely in the rear view for now, the Boston...

by Matt Varga April 7, 2025
1

The ASICS GEL-NYC Unearths A "Moonrock" Edition

The enduring dominance of the ASICS GEL-Kayano 14 may overshadow the success of the ASICS GEL-NYC in blogosphere, but in any metropolitian city, you’re likely...

by Matt Varga April 7, 2025
7

The Nike ACG Mountain Fly Takes To "College Grey" For Summer

Quietly, the era of the Nike ACG Mountain Fly 2 may be over. With the model precipitously slowing down waves of new colorways and its...

by Matt Varga April 7, 2025
0